Task by Kirk

Messaging, Creative Direction, and Design

Brand creation for a new division of Kirk, the largest print plate manufacturer in Australasia. 

 Competitive research and initial concept design

Competitive research and initial concept design

 User persona development

User persona development

 Tone of voice

Tone of voice

 
 

Task is obsessed with delivering outstanding packaging. 

 
 
 

How to stand out, pulling out the substance, what makes them better, and distilling it into a succinct message to be used in sales presentation as well as other materials.

 
 Communication structure and messaging

Communication structure and messaging

 
 Sales presentation – Structure and flow, content and design

Sales presentation – Structure and flow, content and design

 
 Case studies – Structure, content and design

Case studies – Structure, content and design

 Guidelines, documentation, training

Guidelines, documentation, training

 
 
 Visual content – Custom illustration and icons, sourcing photos

Visual content – Custom illustration and icons, sourcing photos

 Charts and persuasion

Charts and persuasion