Speaking their language...
Using empathy to present a new service offering in an engaging, relatable way.
The Kirk Group, established 1972, is Australasia’s leading print plate manufacturer. Seeing an opportunity in the market, they decided to launch a new group of print services for the Fast Moving Consumer Goods (FMCG) space, under a new company called Task.
I was brought on to translate the research into sales tools that would resonate with customers and bring in new business.
Collaborating with Task’s marketing and sales teams, I lead the project delivering creative strategy and design for the brand, an interactive sales presentation and a website.