Creative strategy

Transform business strategy into ideas that inspire and resonate with the target audience. 

> Brand positioning, story and purpose
> Content planning

> Messaging

Brand development

More than a logo, a brand communicates a set of visual, verbal and emotive experiences.

> Differentiation and personality
> Digital branding and re-branding
> Corporate and product identity

Design and creative

Customer-facing content that communicates and strengthens understanding.

> Design concepts and pitches
> User-focussed content and copy
> UX/UI and graphic design


Sales tools

Strategic communication and rationale that educates customers and gets them on board.

> Sales presentation strategy
> Pitch and presentation writing
> Collateral design

Project direction

Continuity, integration with client resources and freelancer management.

> Creative direction
> Project planning and roadmaps
> Staff training and engagement



True collaboration and partnership with my clients.

Helping develop their vision and making it a reality.

An open and flexible approach with no agenda to push.

Listening and working with my clients to find the right solution to their challenge.


Well-designed communication tools that work.

Delivering on positioning and getting the desired results.

Cait is calm, patient, flexible, and understanding. She brought everybody along with her on the project journey, helping people develop the vision of what they had and made it a reality.
— Angela Doyle, Director, Little Fish to Big Fish