Turning business strategy into effective user-first messaging and design.
Industries are changing, and smart companies are adapting to meet shifting trends and market needs.
The Kirk Group, established 197X, is Australia and New Zealand’s leading print plate manufacturer. Seeing an opportunity in the market, they decided to launch a new group of print services for the Fast Moving Consumer Goods (FMCG) space, under a new company called Task.
I was brought on to translate the business strategy into designed sales tools that would resonate with the target audience bring in new business.
Collaborating with Task’s marketing and sales teams, I lead the project delivering messaging strategy, brand, design and copy for an interactive sales presentation and a website.