2017

Task, Australia

Using empathy to turn a complex set of ideas into a simple and persuasive message.

User persona development – Customer messaging – Sales presentation structure – Tone of voice + copy – Brand identity design – Icons, infographics, visualization – Layouts – Guidelines + documentation – Creative direction

 
 

2015–2017

Wowo Community

Transforming a traditional recruitment company into a vibrant online community.

Research – User personas – Industry trends – Job + culture research – Needs assessment – Feature design – Design wireframes – Naming consult – Visual concept + identity design– Responsive interface design – Vector illustration – Custom icons – Creative direction

 
 

2016

World Wildlife Fund, Biopolis

A community hub where people can share information and learn more about local biodiversity initiatives.

Discover and interviews – Industry research – User personas – Industry trends – Brand research – Identity design – Responsive interface design – Photo sourcing – Icon design – Creative direction

 
 

2013–2015

FX Allaire Furniture

A retro-inspired brand and user-centric interface for a turnkey office design and furniture company.

Identity design – Art Direction – Sales document structure – Project planning – Needs assessment – Competitive research – Wireframes – Responsive interface design – Catalogues and collateral – Office management

 
 

2015

Third Wunder

A new identity for a B-Corp digital marketing agency.

Research – Identity development – Brand design – Brand guidelines – Web skin