Creative vision for new brand in that earned sales of over $1M in its first year and subsequently won high-profile customers including General Mills Australia.
User persona development – Customer messaging – Sales presentation structure – Tone of voice + copy – Brand identity design – Icons, infographics, visualization – Layouts – Guidelines + documentation – Creative direction
Creative leadership from design to code. Transforming a traditional recruitment company into a vibrant online community.
Research – User personas – Industry trends – Job + culture research – Needs assessment – Feature design – Design wireframes – Naming consult – Visual concept + identity design– Responsive interface design – Vector illustration – Custom icons – Creative direction
World Wildlife Fund, Biopolis
A community hub where people can share information and learn more about local biodiversity initiatives.
Brand identity and website for a successful pilot project that has since been replicated in other Canadian cities.
Discover and interviews – Industry research – User personas – Industry trends – Brand research – Identity design – Responsive interface design – Photo sourcing – Icon design – Creative direction
FX Allaire Furniture
Art direction for retro-inspired brand and user-centric interface for a turnkey office design and furniture company.
Identity design – Art Direction – Sales document structure – Project planning – Needs assessment – Competitive research – Wireframes – Responsive interface design – Catalogues and collateral – Office management
A new identity for a B-Corp digital marketing agency.
Research – Identity development – Brand design – Brand guidelines – Web skin