Driven by a relentless desire to understand an idea and boil it down to its purest form, I love navigating the trajectory from business concept to a customer's "aha" moment.
I started out in graphic design in 2006. Enamoured with form and composition, I wishfully thought that aesthetics alone could deliver a project. I later realised that a design is only as strong as the content it supports, and so I sought out to learn more.
I moved beyond graphic design and expanded my skill set with writing, communication design and product design as a mature student at the Nova Scotia College of Art and Design, one of Canada's top design schools. Upon being awarded a full scholarship, I moved to New York City to finish my education with a residency at the School of Visual Arts. Although my formal education ended there, learning and development continue to be an essential part of my day-to-day.
In 2012 I started my design consulting practice in Montreal. I later relocated to Melbourne, Australia for two years before returning to Canada. I work with clients across all industries, delivering strategic and insightful tools that get results.
Do you have a project that you might need some help with?
I'm always happy to discuss, consult and strategise, no commitment required.